What If Mastermedia Never Existed?

by Dan Rupple

One of my all-time favorite films is the Jimmy Stewart classic, It’s a Wonderful Life. When George Bailey, a man struck by wanderlust yet stuck in the small town of Bedford Falls, stands on the local bridge contemplating ending it all in the icy waters below, Clarence the Angel comes to his rescue. After a vivid and disturbing glimpse of what life in Bedford Falls would be like if he had never existed, George comes to realize how his mere presence has powerfully impacted an entire town and its community for the good.

I wonder . . . what might Hollywood be like if there wasn’t a vibrant Christian presence within the industry’s ranks? What if all the Christian ministries closed their doors and jumped into the icy waters, abandoning Hollywood? What if Mastermedia’s long history of building friendships with the key influential media leaders who control what the world sees on their screens had never happened?

Only God knows . . . but Hollywood would have been without the powerful influence of thousands of prayers generated through the Media Leader Prayer Calendar. And fewer media leaders would have heard the gospel message in the context of a one-on-one trust relationship with Christians who love and care for them.

During my years at CBS Studios supervising The Price Is Right, I committed to make a personal connect with each member of the 100-person production team I supervised. As friendships developed, it wasn’t long before members of the crew would candidly share with me the pain of a recent difficulty they were walking through.

One day Art (not his real name), one of the most brash and abrasive members of our crew, was uncharacteristically quiet. As I pulled him over to a secluded corner of the studio we began to talk, and Art slowly opened up. His doctor had just told him he had a very advanced stage of cancer. Devastated and feeling hopeless, Art surprised me by allowing me to pray for him. As I prayed, he seemed embarrassed and quickly wiped away his tears. But soon his self-consciousness faded with the realization that he had been escorted into the presence of the living God. Before Art died, he knew the touch of a loving Savior. I stand in awe of these moments . . . how our God chooses to speak His love through us!

And the Word became flesh and dwelt among us, and we have seen his glory, glory as of the only Son from the Father, full of grace and truth. (John 1:14 ESV)

God Himself entered the world He created and walked among us—and that’s what we try to do every day at Mastermedia. For more than 30 years, Mastermedia has been a consistent, uplifting presence “walking among” the world’s media leaders, building bridges to the boardrooms and executive offices of Hollywood’s gatekeepers. Like Clarence, interceding and helping them to see the world differently and understand God’s place in it.

Now more than ever, the Mastermedia team is committed to being there with all our heart, soul and strength; to serve as ambassadors of the Most High God, continuing to touch the lives of countless media leaders with the love of Jesus Christ.