The Best Story Wins

Exec. Prod. Ralph Winter (left) on the set of “The Promise”

by Ralph Winter, Producer (X-Men, Captive, The Promise)

Storytelling—it’s all around us. It’s in a courtroom, it’s in politics, it’s in our business, it’s in religion. It’s history. It’s what we’ve done around the campfires in teaching younger generations about life through stories. It’s cultural. It’s what we do at dinner when we have friends come over. It’s in movies and TV and social media. It’s in Instagram. The power and persuasiveness is front and center—and the best story wins.

Sometimes the kind of things we do are not even on the faith community radar—but Mastermedia is there to support and understand what’s going on. I spend about 8-9 months a year on the road away from my family, and it’s people who pray for me and support me who keep me going. People like Buster Holmes and other friends, like my wife and my church community . . . people who hold me up while I’m doing this at a great distance, trying to make movies that have significance.

That’s one of the reasons to encourage and care for the filmmakers among us who are really “prophets” of the culture. In his book, Culture Care, my friend Makoto Fujimura says that believers who work in media walk in two different cultures—the secular and the faith community. They need encouragement, prayer, and people who understand what they’re going through as they prophetically try to show what the future is about.

In some ways, these filmmakers are like missionaries. They’re learning a new language and a new culture, and their values are different as they walk the border between two cultures. Let’s encourage our filmmakers as they’re doing that and being the prophets for this generation.