Tag: media

Outtakes . . . from “iGods”

Excerpt from the book iGods: How Technology Shapes our Spiritual and Social Lives
by Craig Detweiler, Ph.D., Professor of Communication, Pepperdine University

The triumph of Google raises key questions of authority. Who decides what matters? Will God still serve as a norm when our questions are answered by “Googling”?

Arguments about facts can be sorted out at the touch of a button. Does “I saw it on Google” become a twenty-first century equivalent to “God said it, I believe it, and that settles it”?

“Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.” —Matthew 7:7

Seeking has always been an essential (and costly) part of the Christian journey. But search engines make seeking seem like such a quick and immediate process because the complexities are completely hidden.

So how might the surrender of our search function alter our hearts and minds? If Google seems to give us what we want, will we build in enough time and perspective to even consider what we need?

I wonder what happens when we outsource searching. How do we decide what matters and what to pay attention to?

How do you decide? Share your approach at feedback@mastermediaintl.org.

“This Is Our Shirley Temple!”

IMG_8386Recently my wife and I had a wonderful opportunity to visit China, a country rich in artistic expressions and inspiring theatrical, musical and cinematic presentations of their cultural stories. Our trip began in Beijing at the Chinese Film Museum, a treasure of China’s rich cinematic history.

We came to a long row of statues representing China’s most famous actors and actresses. Encased in glass, each statue wore the original costume of the film star’s most iconic role. At the statue of a young actress, our tour guide proudly proclaimed, “This is our Shirley Temple.” Next to “Shirley” was a male figure which prompted our guide to say . . . “And this is our Humphrey Bogart.” Seeking legitimacy, our guide wanted to connect what China has been doing or is currently doing to its Hollywood counterpart.

As we continued, our guide, a passionate young man with a master’s degree in Chinese Operatic Films (How’s that for a genre?), began to ask about how to “make it” in Hollywood. Like many aspiring American film makers, he believed that the only true film career was one centered in Hollywood. To quote Frank Sinatra’s song, “. . . if I can make it there, I’ll make it anywhere.”

Later, I was at a crowded mall in Xian, sporting my L.A. Dodgers baseball cap. A young man rushed up to me and said, “Hello, my name is Richard. I want to go to USC film school, but I need a sponsor. Will you sponsor me?” He assumed that I, being from L.A., must be connected to the film industry.

We all know about the robust Chinese box office and recognize the popularity of American films in China. But I didn’t realize how deeply the Chinese want to emulate Hollywood. A global generation is emerging that sees Hollywood as the gold standard, the epitome of movie excellence.

Our final stop was the largest film production studio in the world—Hengdian World Studios in Dongyang (“Chinawood”). In addition to film production, the studio is filled with tourists enjoying attractions offered throughout the massive grounds. As an American in the midst of a film studio, once again my association with Hollywood was assumed. It was embarrassing—people followed us around, and a few waited in line to take a picture with us.

I will forever be impacted by the extraordinary lens through which the Chinese people view Hollywood. I have a fresh understanding of how deeply American films connect with the Chinese audience, affecting their culture, inspiring their dreams, and shaping their beliefs as they adopt the values emanating from these films—films that are creating a whole new generation of filmmakers who aspire to “make it in Hollywood.”

If I wasn’t sure before, I am convinced now that America’s most influential export is American films . . . and that the influence Mastermedia has in Hollywood can have significant impact throughout the world.

The Media Land of Opportunity!

by Dan Rupple, Mastermedia CEO


160712 eMedianhollywoodsign1
A few weeks ago, I was speaking to 25 Christian university film students who were visiting Hollywood. One young man asked me the all-too-familiar question, “How do I get into the business?” My standard answer a dozen years ago was, “Get yourself to Hollywood or New York and build as many relationships as you can. Then begin the arduous task of knocking on the doors of the five or six studios and the four TV networks, and then visit as many production companies as will let you into their lobbies.”

All part of making the rounds to the Hollywood powerbrokers—the men and women who create and control what the world will and won’t see on our screens. And if there weren’t any openings, you had few alternatives. They were the only game in town!

Still a good strategy. These traditional media companies continue to wield a powerful sword of influence. But no longer are they the only game in town . . . not by a long shot!

The digital explosion has flung the doors of opportunity wide open. With the flood of new digital platforms, the rise of independent film festivals dotting the map, and vast international audiences racing to the box office, the possibilities are limitless for the next talented Spielberg “wannabe.”

Supply and Demand
What created all of these new opportunities? Innumerable channels, websites, streaming companies, digital platforms, and expanded global audiences—all of which sparked an insatiable demand for content to fill the world’s screens in our new “screen dependent” culture.

According to an internet analyst at Morgan Stanley, in 2015 Americans spent 7 hours 44 minutes a day gazing into a screen. Assuming we sleep the national average of 6.8 hours a night, 43 percent of our waking life we are engaged in the virtual world—and disengaged (at least partially) from the real world.

Today the influence of this expanded media landscape has soared to an all-time high. To apply a digital-age paraphrase to Plato’s statement regarding the influence of storytellers, “Whoever controls the ‘screens,’ controls the culture!”

Walking through Open Doors
As today’s generation navigates this wild media frontier, it often finds itself stumbling in the dark, trying to make sense of a fallen world, and searching for answers to the big questions in life. Undoubtedly, our greatest impact will be offering hope and a solution for the spiritual hunger of these emerging cinematic voices . . . leading them, through intentional relationship, to “the way, the truth and the life.” This has been—and always will be—the mission of Mastermedia!