Tag: media

What If Mastermedia Never Existed?

by Dan Rupple

One of my all-time favorite films is the Jimmy Stewart classic, It’s a Wonderful Life. When George Bailey, a man struck by wanderlust yet stuck in the small town of Bedford Falls, stands on the local bridge contemplating ending it all in the icy waters below, Clarence the Angel comes to his rescue. After a vivid and disturbing glimpse of what life in Bedford Falls would be like if he had never existed, George comes to realize how his mere presence has powerfully impacted an entire town and its community for the good.

I wonder . . . what might Hollywood be like if there wasn’t a vibrant Christian presence within the industry’s ranks? What if all the Christian ministries closed their doors and jumped into the icy waters, abandoning Hollywood? What if Mastermedia’s long history of building friendships with the key influential media leaders who control what the world sees on their screens had never happened?

Only God knows . . . but Hollywood would be without the powerful influence of thousands of prayers generated through the Media Leader Prayer Calendar. And fewer media leaders would hear the gospel message in the context of a one-on-one trust relationship with Christians who love and care for them.

During my years at CBS Studios supervising The Price Is Right, I committed to make a personal connect with each member of the 100-person production team I supervised. As friendships developed, it wasn’t long before members of the crew would candidly share with me the pain of a recent difficulty they were walking through.

One day Art (not his real name), one of the most brash and abrasive members of our crew, was uncharacteristically quiet. As I pulled him over to a secluded corner of the studio we began to talk, and Art slowly opened up. His doctor had just told him he had a very advanced stage of cancer. Devastated and feeling hopeless, Art surprised me by allowing me to pray for him. As I prayed, he seemed embarrassed and quickly wiped away his tears. But soon his self-consciousness faded with the realization that he had been escorted into the presence of the living God. Before Art died, he knew the touch of a loving Savior. I stand in awe of these moments . . . how our God chooses to speak His love through us!

And the Word became flesh and dwelt among us, and we have seen his glory, glory as of the only Son from the Father, full of grace and truth. (John 1:14 ESV)

God Himself entered the world He created and walked among us—and that’s what we try to do every day at Mastermedia. For nearly 32 years, Mastermedia has been a consistent, uplifting presence “walking among” the world’s media leaders, building bridges to the boardrooms and executive offices of Hollywood’s gatekeepers. Like Clarence, interceding and helping them to see the world differently and understand God’s place in it.

Now more than ever, the Mastermedia team is committed to being there with all our heart, soul and strength; to serve as ambassadors of the Most High God, continuing to touch the lives of countless media leaders with the love of Jesus Christ.

Positive Cultural Change . . . through Media

familytvinfluenceHow the West Really Lost God, by leading cultural critic Mary Eberstadt, presents a powerful new theory about why religion has declined in the Western world.

Prevailing wisdom has suggested that the decline of religion brought about the demise of the family. But Ms. Eberstadt turns this logic around with her impressive body of research that shows the reverse has also been true: the decline of the family has further undermined Christianity itself. And most believers have no idea how to stop it from happening.

If Ms. Eberstadt’s theory is true, faith and family go together, and the decline of both may be having an adverse effect on society. It makes sense, as well, to note that our media saturated culture plays a part in this . . . exposing us every day to media content, both good and bad.

Never before in human history has such a wide and diverse number of men and women wielded such awesome and continuing influence over the global populace as do the leaders of electronic media and social media.

The Church’s responsibility is to pray for these leaders. Theirs is to decide whether or not to allow Him to work in and through them for great, pure, and noble purposes.

Some companies are beginning to take this connection of faith, families, and media seriously    . . . like Variety magazine, whose popular event, PURPOSE: The Family Entertainment & Faith-Based Summit, is dedicated to stimulating family entertainment and faith-based programming.

Something Beautiful

kathie-lee-captionWhen Kathie Lee Gifford was 12 years old, her life changed forever. “I came home to see my mother and sister in our living room, sobbing in front of the television.” They had been watching a Billy Graham crusade and both had come to Christ.

In her March 2016 interview with Christianity Today (CT), Kathie shared how, a few months later, she went to see the Billy Graham movie The Restless Ones. “As I watched . . . I sensed God saying deep in my spirit, ‘Kathie, I love you. If you’ll trust me, I’ll make something beautiful out of your life.’” That day, in a movie theater, Kathie Lee gave her life to Christ.

Kathie’s journey as a believer in entertainment has not been without adversity. In the CT interview she shared that when vicious attacks and false accusations were hurled at her in the tabloids, “Frank and I both stopped watching TV and reading the papers. We focused on the Word of God. I chose to read what God said about us, not what the world said.”

And when Christians asked, “How can you say you’re a Christian and be in Hollywood?” she responded with, “How could I be in Hollywood and not be a Christian? How could I put up with the work and rejection without the security of God’s faithfulness?”

But Kathie Lee never felt pressured to downplay or hide her faith, even in the entertainment industry. “That doesn’t mean I didn’t struggle, make mistakes, or break God’s heart on occasion,” she says. “But the story of my life—and I dare say any Christian’s life—is not the story of my faithfulness to God but of his faithfulness to me.”

Having lost her father, her husband, and many others, Kathie is sometimes tempted to lose heart. She says, “It’s overwhelming at times, since the world is so dark and so void of God’s Spirit.” But when she reads in Scripture, “Let us not be weary in well doing” (Gal. 6:9, KJV) she prays, “Okay, Lord, you’re going to have to help me be strong. You’re going to have to help me with inspiration. You’re going to have to help me keep going.”

Kathie Lee’s heartfelt, inspiring challenge . . . “The Devil would have us give up. The Devil would have us stop sharing the Word. He would have us stop giving hope to the hopeless.

“And we can’t fall for that. As much as we long for a different world, we have to stay in this one for now. It’s up to us to make an impact for Christ until he comes or until he takes us.

“The words God spoke to me 50 years ago are just as true today, and for every moment I have left, I will trust him to work his beautiful plan for me.”