Tag: culture

The Best Story Wins

Exec. Prod. Ralph Winter (left) on the set of “The Promise”

by Ralph Winter, Producer (X-Men, Captive, The Promise)

Storytelling—it’s all around us. It’s in a courtroom, it’s in politics, it’s in our business, it’s in religion. It’s history. It’s what we’ve done around the campfires in teaching younger generations about life through stories. It’s cultural. It’s what we do at dinner when we have friends come over. It’s in movies and TV and social media. It’s in Instagram. The power and persuasiveness is front and center—and the best story wins.

Sometimes the kind of things we do are not even on the faith community radar—but Mastermedia is there to support and understand what’s going on. I spend about 8-9 months a year on the road away from my family, and it’s people who pray for me and support me who keep me going. People like Buster Holmes and other friends, like my wife and my church community . . . people who hold me up while I’m doing this at a great distance, trying to make movies that have significance.

That’s one of the reasons to encourage and care for the filmmakers among us who are really “prophets” of the culture. In his book, Culture Care, my friend Makoto Fujimura says that believers who work in media walk in two different cultures—the secular and the faith community. They need encouragement, prayer, and people who understand what they’re going through as they prophetically try to show what the future is about.

In some ways, these filmmakers are like missionaries. They’re learning a new language and a new culture, and their values are different as they walk the border between two cultures. Let’s encourage our filmmakers as they’re doing that and being the prophets for this generation.

Lighting Up Hollywood

Celebrated author Madeleine L’Engle said in Walking on Water . . .

“We draw people to Christ not by loudly discrediting what they believe, by telling them how wrong they are and how right we are, but by showing them a light that is so lovely that they want with all their hearts to know the source of it.”

A profound and life-changing perspective . . . and a good place to start for all believers who work and serve in media.

Why does Media Matter?

Media matters because people matter. Media shapes people . . . and people shape media.

All these things Jesus said to the crowds in parables [stories]; indeed, he said nothing to them without a parable. —Matthew 13:34

At Mastermedia, we connect, we serve, and we pray . . . because we care. As believers whose lives are being shaped by the greatest redemptive love story—the love of Jesus Christ—we care about people. We care about their personal stories, and we care about the stories they are compelled to share.

Pray earnestly for industry professionals . . . and “Pray for God to infuse the mighty power of media with messages that uplift, inspire, and unify.” Media Leader Prayer Calendar.