Turning Scripture into Spam

email-spam-2According to Christianity Today (CT, June 2016), two hundred billion tweets went out in 2015, and 40 million of them highlighted Bible verses. About half a million of these came from just ten pastors, celebrities, and social media stars, with John Piper, founder of Desiring God, at the top of the list. Other notables in the top ten include Franklin Graham, Dave Ramsey, Tim Tebow, Joyce Meyer, and T. D. Jakes.

But CT reveals that bots—programs that auto-create tweets—are also sharing the Good News. “Around 20 million of the 40 million verses shared on Twitter this year . . . came from Bible spam accounts—accounts that do nothing but tweet Bible verses all day,” says Stephen Smith of Open-Bible.info, who crunched the data.

Is this a good thing? Is it simply getting the Good News to more people . . . or is it digital overload? Is God’s Word changing lives, or is the heart of His message getting lost in cyberspace?

Phil Cooke, media consultant and author of Unique: Telling Your Story in the Age of Brands and Social Media, opines, “Who thought we’d ever see Bible and spammers together in a sentence? At first blush, it sounds like a good idea, since God’s Word doesn’t return void. But . . . the overwhelming clutter of media today desensitizes people.

“Our challenge in a digital culture is to develop strategies for making sure the message cuts through and actually gets noticed.”

Another perspective from Meredith Gould, author of The Social Media Gospel: “. . . I don’t care how or how often Scripture gets launched into cyberspace—or who sends it out. History is filled examples of people with less-than-stellar lives who have nevertheless helped deepen faith and belief. I trust that Bible verses will land, maybe taking root.”

In Philippians 1:18, Paul addresses a controversy about the character flaws of some who share the Gospel. His conclusion? “What does it matter? The important thing is that in every way, whether from false motives or true, Christ is preached.”

Your thoughts? Weigh in at feedback@mastermediaintl.org.