Mastermedia International, Inc.
A unique media company

Mastermedia International, Inc. is a nonprofit media organization committed to serving media leaders with professional consulting regarding America’s Christian market and personal counsel concerning issues of faith

Since 1985, Mastermedia has provided counsel, research and bridges of communication for media leaders worldwide on a variety of issues concerning the relationship between faith and media. to executives from over 400 media companies. Mastermedia’s clients include ABC, CBS, NBC, Fox, Disney, DreamWorks SKG, Sony, Paramount, AOL Time Warner, AT&T, Hearst Corporation, MTV, Paxson Communications, Sesame Workshop, and Nielsen Media Research.

Mastermedia International, Inc. offers a wide range of professional consulting and personal counseling services to top media executives and their companies.

• Professional consulting services
  Mastermedia serves as a resource to media leaders regarding one of America’s largest consumer markets – the 150 million adults who identify themselves as “Christians.” Mastermedia’s particular focus is consulting on behalf of the 70 million “evangelical Christians” who comprise the core of the “family-friendly” market.
  
  
• Personal counseling services
  Mastermedia offers confidential advice for media executives pursuing personal, emotional, and spiritual growth.
  

America’s Christian Market

Advertisers should be reminded that many, many millions of people—including upscale ones with lots of disposable income—go to church . . . there's a huge market of religious viewers to tap into.

—Jack Miles, Prime Time's Search for God

Although faith is a "non-issue" in most mainstream media, it is an important issue in the lives of most Americans.

• 86.5% of American adults classify themselves as "Christian."
  
  
• 69% claim membership in a church, synagogue or other religious body. 100+ million Americans attend Christian churches on a typical weekend.
  
  
• 66% of Americans have made a commitment to Jesus Christ
  
  
• 76% of American teens believe God is personal, and believe in angels and hell.
  
  
• Nearly 7 in 10 people say religion is very important in their daily lives.

Our experience is that most media companies have not identified or targeted this niche market, or have not known how to assimilate this valuable consumer group into their marketing/programming strategies.

Professional Consulting Services

Understanding America's Christian Community
Mastermedia works to enhance media’s understanding of—and appeal to—people of faith, particularly evangelical Christians.

Professional Consultation
Most media companies do not have a reliable source of counsel for advice or perspective on a wide range of issues relating to programming and/or product impact on people of faith. This unique insight is the core of Mastermedia’s services to media companies, is specially tailored to each company and situation, and is provided at no cost.

Market Research
Mastermedia monitors and consolidates pertinent research that documents the Christian community’s potential as a media market. This research is available without cost or copyright restrictions for Mastermedia’s clients.

Building Bridges of Communication With
People of Faith
Mastermedia takes the initiative to build good will and bridges of communication between media leaders and people of faith.

Christian Leader Contact
Over the last three decades our top executives have developed relationships with most of America's prominent and influential evangelical leaders. Mastermedia works to facilitate interaction between media companies and Christian leaders with strategic insight into the Christian market.

Recognition and Prayer Effort
As a service to both the Christian community and media leaders, Mastermedia identifies and recognizes America’s top 365 media leaders and top 365 cultural influencers in the publication, Media Leader Prayer Calendar. This calendar for prayer is produced quarterly and is distributed nationwide.

The Media Leader Prayer Calendar is the first publication of its type, designed to mobilize Christians of all denominations to pray for media leaders and cultural influencers. People of faith are encouraged to pray for the media leader and cultural leader listed for each day of the year.

The Media Leader Prayer Calendar is an alphabetical listing of those people Mastermedia International identifies as the most powerful people in American media. Mastermedia does not make any moral, ethical, and/or spiritual evaluation of any person, company or program listed.

Managing Public Relations Issues with the Community of Faith
What media executives don't know about people of faith in America can result in missed opportunities, diminished market share, reduced revenues, or serious problems of protest and boycott.

Public Relations Assistance
Mastermedia provides media companies with "Christian sensitive" public relations consultation, identifying potentially offensive programming as well as "faith-friendly" programs for content providers. We also facilitate mediation and serve as a liaison between Christian leaders and media companies.

Script/Concept Evaluation
Media companies and creative professionals value Mastermedia’s counsel regarding the receptivity of the Christian community to programming properties, and/or seek suggestions for adapting media content to maximize appeal to—or at least, not offend—people of faith.

Mastermedia’s purpose is not to encourage the production of "religious" programming, but to help media companies broaden the reach and appeal of their media products to include the Christian audience.

Promoting Products to the
"Faith" and "Family-Friendly" Markets
The media structures for marketing to America's significant Christian community are already in place.

The Faith Community's Media Infrastructure
The faith community's communications channels—390,000 churches, 1731 radio stations, 285 TV stations, 5 cable networks, and 12+ major periodicals—offer significant, focused, opportunities for marketing products and programs in this particular media market.

Mastermedia's National Radio Program
Through the company’s Web site and daily radio feature on 350+ Christian radio stations—and twice a month on over 900 more stations—Mastermedia can inform people nationwide about "faith-friendly" and "family-friendly" programs or products.

All professional consultations, personal counsel and shared confidences are treated as "privileged communication" to protect the identity and position of all clients. All counsel is provided with strict confidentiality and without cost.

Personal Counseling Services

Counseling and Serving Media Executives on a Personal Level
Mastermedia provides support and encouragement for media professionals who seek personal balance and spiritual strength while working in media.

The business of media and entertainment is tough and competitive. Someone has described the media as "too many dogs and not enough bones." As such, the industry often creates an environment that is hostile to personal growth and security, emotional and spiritual health, family stability, and marital harmony.

Mastermedia offers confidential counsel, personal encouragement, and spiritual insight for those impacted by the destructive dynamics of "the industry," as well as for those executives who simply seek personal, emotional and spiritual growth.

• The booklet Pleasure, Profit & Power is designed to address issues facing media professionals and to provide answers from a spiritual perspective.
  
  
• In partnership with the American Bible Society, Mastermedia has produced a special edition, media version of the Hebrew Scriptures and New Testament entitled The Master Plan.
  
  
• Solomon On Sunset, a series of success seminars for media professionals taken from the wisdom teachings of King Solomon in the book of Proverbs in the Hebrew Scriptures, is currently available to media professionals in the Los Angeles area.

Mastermedia provides confidential, spiritual counsel from a decidedly Judeo-Christian perspective, yet explores spiritual questions with people of all faiths.

Mastermedia staff present the reasons for their Christian faith without apology and without judgement or prejudice toward those of other faiths or those without any religious/spiritual faith.

 

Experience

Mastermedia International personnel are uniquely qualified to serve the media community on behalf of America's faith community.

• For over two decades, Mastermedia International staff have consulted on faith and media issues with executives at many leading media companies, including ABC, CBS, NBC, Fox, Disney, Paramount, Sony, AOL Time Warner, AT&T, Hearst Corporation, MTV, Paxson Communications, and Sesame Workshop.
  
  
• Mastermedia executives have over 10,000 hours experience consulting with media industry leaders, researching faith and media issues, and participating in major media conferences. In addition, they have over 75 years of combined experience in leadership roles in the Christian community.
  
  
• With offices in Hollywood and New York currently, Mastermedia is developing affiliate relationships with media professionals and organizations to offer similar services to leading media companies worldwide.

Mastermedia International Inc. is not a church, nor is it affiliated with any church, denomination, or other religious or political organization.

Mastermedia International, Inc.
A unique media company.
Contact us.