A Unique Opportunity

Advertisers should be reminded that many, many millions of people—including upscale ones with lots of disposable income—go to church . . . there’s a huge market of religious viewers to tap into.
— Jack Miles, Prime Time’s Search for God

2 billion people worldwide profess to be Christian (the world's largest religion). 1

80% of Americans profess to be Christian. 2

122 million people attend religious services in the U.S. on a typical weekend. 3

46% of Americans profess to be “born-again” or evangelical Christians. 4

Nearly 7 in 10 people say religion is very important in their daily lives. 5

Our experience is that most media companies have not identified or targeted the Christian community market, or have not known how to assimilate this valuable consumer group into their marketing and programming strategies.

1 World Christian Encyclopedia, 2001.
2 Graduate Center of the City University of NY, 2001/Barna Research, 2003.
3 Barna Research, 2003.
4 Gallup Poll, 2002.
5 The Washington Post/Kaiser Family Foundation/Harvard University, 1998.

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