Professional Consulting Services

Although faith is a “non-issue” in most mainstream media, it is an important issue in the lives of most Americans. What media executives don’t know about people of faith in America can result in missed opportunities, diminished market share, reduced revenues, or serious problems of protest and boycott.

Understanding America’s
Christian Community

Professional Consultation
Mastermedia provides “Christian sensitive” consultation for media content providers. This service identifies potentially offensive programming and facilitates mediation between Christian leaders and media companies.

Market Research
Mastermedia monitors and consolidates pertinent research that documents the Christian community’s potential as a media market. This research is available without cost or copyright restrictions for Mastermedia’s clients. TOP

Building Bridges of Communication
With People of Faith

Christian Leader Contact
Over the last three decades our top executives have developed relationships with most of America’s prominent and influential evangelical leaders. Mastermedia works to facilitate interaction between media companies and Christian leaders with strategic insight into the
Christian market.

Recognition and Prayer Effort
As a service to both the Christian community and media leaders, Mastermedia identifies and recognizes America’s top 365 media leaders and top 365 cultural influencers in the Media Leader Prayer Calendar. This calendar for prayer is produced quarterly and is distributed nationwide.

The Media Leader Prayer Calendar is the first publication of its type, designed to mobilize Christians of all denominations to pray each day of the year for the media leader and cultural influencer listed.

Managing Public Relations Issues
With the Community of Faith

Public Relations Assistance
Mastermedia provides media compa-nies with “Christian sensitive” public relations consultation, identifying potentially offensive programming as well as “faith-friendly” programs for content providers. We also facilitate mediation and serve as a liaison between Christian leaders and media companies.

Script/Concept Evaluation
Media companies and creative professionals value Mastermedia’s counsel regarding the receptivity of the Christian community to programming properties, and/or seek suggestions for adapting media content to maximize appeal to—or at least, not offend—people of faith.

Mastermedia’s purpose is not to encourage the production of “religious” programming, but to help media companies broaden the reach and appeal of their media products to include the Christian audience.

Promoting Products to the “Faith” and
“Family-Friendly” Markets

The Faith Community’s Media Infrastructure
The faith community’s communica-tions channels—390,000+ churches, 1700+ radio stations, 280+ TV stations, and 12+ major periodicals—offer significant, focused opportunities for marketing products and programs to this particular media market.

Nationally Recognized Radio Program
Through our publications, Web site, and daily radio feature on 500+ Christian radio stations—and twice a month on over 900 more stations—Mastermedia can inform people nationwide about “faith-friendly” and “family-friendly” programs or products.

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